The Problem

The rise of the personal investor is changing the market. Companies like Robinhood and Stash aren’t your father’s broker, and they’re shaking things up by letting you manage your investments, à la carte. And iShares is getting left behind. 😢

The solution
 

Create a progressive digital experience that elevates and contextualizes offerings.

In the often-confusing world of investing, we want to provide answers—not more questions. We designed an experience that speaks to investor needs and serves up product offerings in a unique and memorable way. 

Goals

Chunk to make content more digestable.

Make comparisons a natural part of the shopping flow.

Search should inform, guide, and educate.

Reenvisioning product pages to be contextualized.

Goals

Relevant information tailored for different audiences.

Quickly communicate complex information through visualization.

Provide navigation opportunities informed from behavior.